A Message From Michael Buckland:

I learned a lot working with advertising legend David Ogilvy. With case history after case history he would prove that a well honed strategy and/or a great creative idea could be as much as 10 times more effective than a predictable one. Why should we settle for less?

Fresh from the extremely successful launch of Nashville's new Schermerhorn Symphony Center and with a track record that includes doubling subscriptions sold and nearly tripling single ticket income, while along the way winning some significant creative awards, I decided it was time to strike out on my own.

So I have opened The Buckland Company — in collaboration with a number of outstanding, complimentary talents — to specialize in strategic planning, marketing and creative services for the arts.

If you need help on a special project that's outside the day-to-day, need to build your subscriber base, are planning a festival that needs personality and positioning, want to find focused, persuasive messages for new audience segments, or simply want to break out of some tired old marketing patterns, I believe we could bring some innovative new strategic thinking and cost-efficient creativity to the table.

With the ever-growing pressures on all of us to do more with less, find out more about how we might help you add competitive edge to your strategies generally and your marketing in particular and perhaps save some money in the process.

I hope there will be an opportunity for us to work together.

Michael Buckland